%0 Book %A Heyman, Richard D. %I Jossey-Bass Publishers %D 1994 %C San Francisco %G English %B Jossey-Bass management series %@ 1555426530 %T Why didn't you say that in the first place? : How to be understood at work %7 1st ed.. %X Misunderstanding at work seems to be business as usual - yet nothing is more unproductive, costly, or frustrating. It frays tempers, saps energy, and causes errors, delays, and even lawsuits. Is there any way out? Richard Heyman offers a path to clear communication by demonstrating how we can always reach full mutual understanding with others by using the power of plain talk in a systematic way. In this lively, down-to-earth book, he explains why creating understanding is such a challenge: we can only understand each other by interpreting what we hear or read - and no two people interpret the same words in exactly the same way. The success or failure of our communication depends largely on us, and Heyman shows how we can all make a difference.