Brand new justice : The upside of global branding

In this new book, Simon Anholt, one of the world's leading branding experts, shows how the combination of branded experts and 'nation branding' can create fast-track economic development for emerging markets. Brand New Justice: the Upside of Global Branding shows how the classic wealt...

Full description

Bibliographic Details
Main Author: Anholt, Simon
Format: Book
Published: Boston, MA: Butterworth-Heinemann, c2003

Wisma Putra-Open Shelves

Holdings details from Wisma Putra-Open Shelves
Accession Item Category Format Status Notes
0009727 Open Shelves Book Available