Brand new justice : The upside of global branding

In this new book, Simon Anholt, one of the world's leading branding experts, shows how the combination of branded experts and 'nation branding' can create fast-track economic development for emerging markets. Brand New Justice: the Upside of Global Branding shows how the classic wealt...

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Bibliographic Details
Main Author: Anholt, Simon
Format: Book
Language:English
Published: Boston, MA: Butterworth-Heinemann, c2003
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Accession Item Category Format Status Notes
0009727 Open Shelves Book Available