Duchessi, P. (2002). Crafting customer value: The art and science. West Lafayette, Indiana: Purdue University Press.
Chicago Style CitationDuchessi, Peter. Crafting Customer Value: The Art and Science. West Lafayette, Indiana: Purdue University Press, 2002.
MLA CitationDuchessi, Peter. Crafting Customer Value: The Art and Science. West Lafayette, Indiana: Purdue University Press, 2002.
Warning: These citations may not always be 100% accurate.