APA Citation

Duchessi, P. (2002). Crafting customer value: The art and science. West Lafayette, Indiana: Purdue University Press.

Chicago Style Citation

Duchessi, Peter. Crafting Customer Value: The Art and Science. West Lafayette, Indiana: Purdue University Press, 2002.

MLA Citation

Duchessi, Peter. Crafting Customer Value: The Art and Science. West Lafayette, Indiana: Purdue University Press, 2002.

Warning: These citations may not always be 100% accurate.