Crafting customer value : The art and science
Main Author: | Duchessi, Peter, 1953- |
---|---|
Format: | Book |
Language: | English |
Published: |
West Lafayette, Indiana:
Purdue University Press,
2002.
|
Subjects: |
Similar Items
-
Loyalty rules! : how today's leaders build lasting relationships
by: Reichheld, Frederick F.
Published: (2001) -
Customers for life : how to turn that one-time buyer into a lifetime customer
by: Sewell, Carl
Published: (1991) -
Total customer service : the ultimate weapon
by: Davidow, William H.
Published: (1990) -
Emotional value : creating strong bonds with your customers
by: Barlow, Janelle, 1943-
Published: (2000) - Dealing with angry customers.