Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Author: Kim, W. Chan
Other Authors: Mauborgne, Renee
Format: Book
Language:English
Published: Boston, Mass: Harvard Business School, 2005.
Subjects:

IDFR Library-1st Floor

Holdings details from IDFR Library-1st Floor
Call Number: 658 802 KIM
Accession Item Category Format Status Notes
1000021214 REFERENCE Book AVAILABLE