APA Citation

Vivian, J. (1997). The media of mass communication (4th ed.). Boston: Allyn and Bacon.

Chicago Style Citation

Vivian, John. The Media of Mass Communication. 4th ed. Boston: Allyn and Bacon, 1997.

MLA Citation

Vivian, John. The Media of Mass Communication. 4th ed. Boston: Allyn and Bacon, 1997.

Warning: These citations may not always be 100% accurate.