A handbook of corporate communication and public relations : pure and applied

Bibliographic Details
Format: Book
Language:English
Published: London: Routledge, 2004.
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245 # 2 |a A handbook of corporate communication and public relations :   |b pure and applied   |c edited by Sandra M. Oliver. 
260 # # |a London:   |b Routledge,   |c 2004. 
505 # 0 |a Corporate communication at national level -- Diversity programmes : in the contemporary corporate environment / Don Swanson -- A practice approach to designing and change communication programme / Deborah Barrett -- Corporate and government communication : relationships, opportunities, and tensions / Kevin Moloney -- Corporate communication in listed and unlisted family enterprises / Liam O'Morain -- Public sector corporate communication : strategic challenges for the executive / J. Paulo Kuteev-Moreira -- Public relations and democracy / Jacquie L'Etang -- Knowledge management for best practice / Stephen Roberts -- Corporate communication at international level -- Communication audits : building worldclass communication systems / Dennis Tourish & Owen Hargie -- The impact of terrorist attacks on corporate public relations / Donald Wright -- Different corporate communication practice in successful and unsuccessful companies / Colin Coulson-Thomas -- Advertising and public relations in China / Wen-Ling Liu -- Corporate and organizational communication / Michael Goodman -- Assessing integrated corporate communication / David Picton -- New technology and the changing face of corporate communication / Martin Sims -- The Olympic games : a framework for international PR / Y. Harahousou, C. Kambitsis, A. Haviara, and N. Theodorakis -- Managing image, identity, and reputation -- The Chinese dimension / Marion burghas 
999 |a 1000018957  |b Reference  |c REFERENCE  |e IDFR Library-1st Floor