APA Citation

Fournies, F. (2003). Why customers don't do what you want them to do. New York: McGraw-Hill.

Chicago Style Citation

Fournies, Ferdinand. Why Customers Don't Do What You Want Them to Do. New York: McGraw-Hill, 2003.

MLA Citation

Fournies, Ferdinand. Why Customers Don't Do What You Want Them to Do. New York: McGraw-Hill, 2003.

Warning: These citations may not always be 100% accurate.