Services marketing : people, technology, strategy.

Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen
Format: Book
Language:English
Published: Australia: Pearson, 2007.
Edition:6th ed..
Subjects:

IDFR Library-1st Floor

Holdings details from IDFR Library-1st Floor
Call Number: 658 8 LOV 2007
Accession Item Category Format Status Notes
1000024225 REFERENCE Book AVAILABLE