Strategic management

Bibliographic Details
Main Author: Rothaermel, Frank T.
Format: Book
Published: New York, NY: McGraw-Hill Education, [2015].
Edition:Second edition..
Table of Contents:
  • What is strategy, and why is it important?
  • Strategic leadership : managing the strategy process
  • External analysis : industry structure, competitive forces, and strategic groups
  • Internal analysis : resources, capabilities, and core competencies
  • Competitive advantage, firm performance, and business models
  • Business strategy : differentiation, cost leadership, and integration
  • Business strategy : innovation and entrepreneurship
  • Corporate strategy : vertical integration and diversification
  • Corporate strategy : mergers and acquisitions, strategic alliances
  • Global strategy : competing around the world
  • Organizational design : structure, culture, and control
  • Corporate governance and business ethics.