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1

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Mudslingers : the twenty-five dirtiest political campaigns of all time : countdown from no. 25 to no. 1

by Swint, Kerwin C

2

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The presidential campaign film : a critical history

by Morreale, Joanne
Published 1993

3

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Election campaigning : the new marketing of politics

by Kavanagh, Dennis
Published 1995

4

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Television and political advertising Volume 1 and 2

Published 1991

5

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Manipulation of the American voter : political campaign commercials

by Johnson-Cartee, Karen S