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1

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Differentiate or die : Survival in our era of killer competition

by Trout, Jack
Published 2000

2

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Marketing to China : One billion new customers

by Xu, Bai Yi, 1911-
Published 1990

3

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NTC's dictionary of advertising

by Wiechmann, Jack G.
Published 1993

4

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

by Lindstrom, Martin, 1970-
Published 2005

5

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Media guide 99 : media and advertising guide book.

Published 1999