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Learning from the Japanese experience
Published 1982
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Branding in Asia : The Creation, development and management of Asian brands for the global market
by
Temporal, Paul
Published 2001
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Leveraging Japan : Marketing to the new Asia
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Fields, George
Published 2000
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Marketing management
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Kotler, Philip.
Published 2016
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Marketing to China : One billion new customers
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Xu, Bai Yi, 1911-
Published 1990
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Applied Research Corporation (Singapore)
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