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Differentiate or die : Survival in our era of killer competition
by
Trout, Jack
Published 2000
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Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by
Lindstrom, Martin, 1970-
Published 2005
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Lindstrom, Martin, 1970-
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Rivkin, Steve( 1947-)
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Trout, Jack
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