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by Tedlow, Richard S.
Published 2010
Table of Contents:
“... and the IBM PC -- Coke's new formula for denial -- The madness of crowds: Delivering denial at Webvan...”Published 2010
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Published 1994
Table of Contents:
“... with Acer -- 9. Diversifying a Multinational Company: A New Business Venture of IBM -- 10. The Seven Traits...”
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