Contemporary advertising

Bibliographic Details
Main Author: Bovee, Courtland L.
Other Authors: Arens, William F.
Format: Book
Published: Homewood, Illionis: Irwin, 1992.
Series:Irwin Series in marketing
Subjects:

IDFR Library-1st Floor

Holdings details from IDFR Library-1st Floor
Call Number: 659 1 BOV
Accession Item Category Format Status Notes
1000010189 REFERENCE Book AVAILABLE