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The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge
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Harris, Thomas L, 1931-
Published 1991
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Marketing management
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Kotler, Philip.
Published 2016
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Marketing to China : One billion new customers
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Xu, Bai Yi, 1911-
Published 1990
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Services marketing : people, technology, strategy.
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Lovelock, Christopher
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