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Advertising media planning
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Advertising and integrated brand promotion
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O'Guinn, Thomas C
Published 2006
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Contemporary advertising
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Bovee, Courtland L.
Published 1992
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Advertising in contemporary society : perspectives toward understanding
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Rotzoll, Kim B.
Published 1986
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IDFR Library-1st Floor
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600 - Technology
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Allen, Chris T.
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Arens, William F.
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Bovee, Courtland L.
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Haefner, James E.
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O'Guinn, Thomas C
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Semenik, Richard J
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