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Differentiate or die : Survival in our era of killer competition
by
Trout, Jack
Published 2000
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A new brand world : 8 principles for achieving brand leadership in the 21st century
by
Bedbury, Scott.
Published 2003
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Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by
Lindstrom, Martin, 1970-
Published 2005
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Corporate charisma : how to achieve world-class recognition by maximising your company's image brands and culture
by
Temporal, Paul, Dr.
Published 1998
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