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1

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Differentiate or die : Survival in our era of killer competition

by Trout, Jack
Published 2000

2

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International dimensions of marketing

by Terpstra, Vern
Published 1982

3

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Essentials of marketing

by Evans, Joel R.
Published 1984

4

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Handbook of political marketing

Published 1999

5

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Principles of marketing

by Kinnear, Thomas C, 1943-
Published 1983

6

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Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers

by Michaelson, Gerald A.
Published 2004

7

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Services marketing : people, technology, strategy.

by Lovelock, Christopher

8

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Corporate charisma : how to achieve world-class recognition by maximising your company's image brands and culture

by Temporal, Paul, Dr.
Published 1998

9

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Michael Jordan and the new global capitalism

by Lafeber, Walter
Published 1999

10

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Marketing Management /

by Kotler, Philip , 1931-