The international marketing digest

Bibliographic Details
Corporate Author: Chartered Institute of Marketing
Other Authors: Cavusgil, S. Tamer, McDonald, Malcolm
Format: Book
Language:English
Published: Oxford [England]: Heinemann Professional Pub, c1990..
Series:Marketing series (London, England)
Subjects:
Description
Physical Description:x, 366 p: ill; 24 cm..
Bibliography:Includes bibliographical references and index.
ISBN:043491293x