The international marketing digest

Bibliographic Details
Corporate Author: Chartered Institute of Marketing
Other Authors: Cavusgil, S. Tamer, McDonald, Malcolm
Format: Book
Language:English
Published: Oxford [England]: Heinemann Professional Pub, c1990..
Series:Marketing series (London, England)
Subjects:
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245 # 4 |a The international marketing digest   |c edited by Malcolm H.B. McDonald and S. Tamer Cavusgil ; published on behalf of the Chartered Institute of Marketing.. 
260 # # |a Oxford [England]:   |b Heinemann Professional Pub,   |c c1990.. 
300 # # |a x, 366 p:   |b ill;   |c 24 cm.. 
490 # 4 |a The Marketing series 
504 # # |a Includes bibliographical references and index. 
650 # 0 |a Export marketing  
700 # 1 |a Cavusgil, S. Tamer  
700 # 1 |a McDonald, Malcolm  
710 # 2 |a Chartered Institute of Marketing  
830 # # |a Marketing series (London, England) 
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