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150223s2015 nyua b 001 0 eng |
| 020 |
# |
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|a 9780077645069 (student edition : alk. paper)
|
| 039 |
# |
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|y 201502231422
|z gurnam
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| 082 |
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0 |
|a 658.4012
|2 23
|
| 090 |
0 |
0 |
|a 658.4012
|b ROT 2015
|
| 100 |
# |
# |
|a Rothaermel, Frank T.
|
| 245 |
# |
1 |
|a Strategic management
|c Frank T. Rothaermel, Georgia Institute of Technology..
|
| 250 |
# |
# |
|a Second edition..
|
| 260 |
# |
# |
|a New York, NY:
|b McGraw-Hill Education,
|c [2015].
|
| 300 |
# |
# |
|a xxxiv, 468 pages:
|b color illustrations;
|c 25 cm.
|
| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
|
| 338 |
# |
# |
|a volume
|2 rdacarrier
|
| 500 |
# |
# |
|a Revised edition of the work, Strategic management : concepts.
|
| 504 |
# |
# |
|a Includes bibliographical references and indexes.
|
| 505 |
# |
0 |
|a What is strategy, and why is it important? -- Strategic leadership : managing the strategy process -- External analysis : industry structure, competitive forces, and strategic groups -- Internal analysis : resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- Business strategy : differentiation, cost leadership, and integration -- Business strategy : innovation and entrepreneurship -- Corporate strategy : vertical integration and diversification -- Corporate strategy : mergers and acquisitions, strategic alliances -- Global strategy : competing around the world -- Organizational design : structure, culture, and control -- Corporate governance and business ethics.
|
| 650 |
# |
0 |
|a Strategic planning.
|
| 946 |
0 |
0 |
|a Innowawasan
|
| 987 |
0 |
0 |
|a 021614
|
| 988 |
0 |
0 |
|a Inv. No. INN/10576
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| 999 |
|
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|a 1000020739
|b Book
|c REFERENCE
|e IDFR Library-1st Floor
|
