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1
B2B branding in Malaysia : a guide to building successful business-to-business brands
by
Temporal, Paul
Published 2006
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2
A new brand world : 8 principles for achieving brand leadership in the 21st century
by
Bedbury, Scott.
Published 2003
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3
Brand new justice : The upside of global branding
by
Anholt, Simon
Published 2003
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4
From followers to leaders : Managing technology and innovation in newly industrializing countries
by
Forbes, Naushad, 1960-
Published 2002
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Bedbury, Scott
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Fenichell, Stephen
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Forbes, Naushad, 1960-
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