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by Kim, W. Chan
Published 2005
Table of Contents:
“...Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus...”Published 2005
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by Kim, W. Chan
Table of Contents:
“...Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean...”
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Published 1996
“...The United Nations Blue books series;...”
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Published 1995
“...United Nations Blue Books series, volume III...”