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121102s2003 mau b 00100 eng |
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|a eng
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|a 658.827
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| 100 |
# |
# |
|a Anholt, Simon
|
| 245 |
# |
1 |
|a Brand new justice :
|b The upside of global branding
|c Simon Anholt.
|
| 260 |
# |
# |
|a Boston, MA:
|b Butterworth-Heinemann,
|c c2003.
|
| 300 |
# |
# |
|a 180 p;
|c 24cm.
|
| 504 |
# |
# |
|a Includes bibliographical references and index.
|
| 520 |
# |
1 |
|a In this new book, Simon Anholt, one of the world's leading branding experts, shows how the combination of branded experts and 'nation branding' can create fast-track economic development for emerging markets. Brand New Justice: the Upside of Global Branding shows how the classic wealth-building techniques of first-world countries and companies can be successfully transferred to the people and places that really need them. Packed with case studies of second and third-world international brands and detailed advice on international brand development for companies and governments in developing countries, Brand New Justice: the Upside of Global Branding brings a radical new dimension to the pro-logo/no-logo debate. Brand New Justice: the Upside of Global Branding is essential reading for businesses and governments in emerging countries, for people in the international aid sector, for marketers seeking worthwhile applications for their skills, and for anyone who is interested in practical solutions to world poverty.--BOOK JACKET.
|
| 650 |
# |
0 |
|a Brand name products --
|x Management
|
| 650 |
# |
0 |
|a Export marketing --
|x Social aspects
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| 650 |
# |
0 |
|a Brand name products --
|z Developing countries
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| 949 |
# |
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|a VIRTUAITEM
|d 10000
|x 1
|a 658.827 ANH
|6 0009727
|p MONOGRAPH
|z 201211021046
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| 999 |
|
|
|a 0009727
|b Book
|c OPEN SHELVES
|e Wisma Putra-Open Shelves
|
