Market segmentation : a step-by-step approach to creating profitable market segments

Bibliographic Details
Main Author: McDonald, Malcolm
Other Authors: Dunbar, Ian
Format: Book
Language:English
Published: London: Macmillan, 1995.
Subjects:

IDFR Library-COMPACTUS

Holdings details from IDFR Library-COMPACTUS
Call Number: 380 1 MCD 1995
Accession Item Category Format Status Notes
1000002312 COMPACTUS Book AVAILABLE