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|a 658.802 KIM
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| 100 |
# |
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|a Kim, W. Chan
|
| 245 |
# |
1 |
|a Blue ocean strategy :
|b how to create uncontested market space and make the competition irrelevant
|c W. Chan Kim, Ren?ee Mauborgne.
|
| 260 |
# |
# |
|a Boston, Mass:
|b Harvard Business School,
|c 2005.
|
| 505 |
# |
0 |
|a Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
|
| 650 |
# |
0 |
|a Market segmentation
|
| 650 |
# |
0 |
|a New products
|
| 700 |
# |
1 |
|a Mauborgne, Renee
|
| 946 |
0 |
0 |
|a PAA
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| 949 |
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|a VIRTUAITEM
|d 20002
|x 1
|a 658.802 KIM
|6 1000021214
|f 1
|z 201211021205
|
| 988 |
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|a PAA/10171
|
| 999 |
|
|
|a 1000021214
|b Book
|c REFERENCE
|e IDFR Library-1st Floor
|
