Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass:
Harvard Business School,
2005.
|
| Subjects: |
Table of Contents:
- Creating blue oceans
- Analytical tools and frameworks
- Reconstruct market boundaries
- Focus on the big picture, not the numbers
- Reach beyond existing demand
- Get the strategic sequence right
- Overcome key organizational hurdles
- Build execution into strategy
- The sustainability and renewal of blue ocean strategy